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Hire me to speak

Because referrals just don't come by unannounced...they come with consistency.

About me

Passionate About Modernizing the CPA Industry

When Marie started her CPA firm in 2020, she struggled to get consistent referrals and leads using social media. She trained with the top names in sales and marketing to learn the strategies to build her modern firm.


This vast knowledge became her strength & inspiration to create The Profit Lab, which aims to help fellow accountants and CPAs 10X their firm revenues by getting consistent referrals and leads using social media.


Marie has over 30 years of business experience, having helped dozens of clients as a Financial Auditor, Controller, and Chief Financial Officer.


She is also a Certified 10X coach, Speaker, Mentor, Public Accountant, and Chartered global management accountant. She's been nominated for the 2022 & 2023 Women Leader's Award by the FICPA and Top 50 Women in Accounting for 2023 by Ignition. 

Follow her on Instagram @marietorossiancpa.

Popular speaking Topics 

Marie speaks about topics that help CPAs modernize their firms. Below are some examples of subjects she has covered.

  1. How to Perform a Business Plan & Projections?

    • Why do you need a strategic business plan?

    • What's included in the Business Plan?

    • What are the key financial assumptions that you should consider?

  2. How to Increase the Value of Your Business?

    • Business valuation: an essential tool for management​

    • Strategic plan: a compass to value creation

    • Policies & Procedures: a basis for Scalability

  3. How to Value Price Your Firm Service Higher? 

    • What are the current service pricing models?​

    • How to build out your value bases packages?

    • How to implement your new value-based packages?

  4. Why is Client Relationship Management Vital for your business?

    • You've got a lead! What do you do now?

    • What is a Client Relationship Management Software?

    • What is a Prospecting Process? Prospect Follow-Ups & Touchpoints?

  5. The 10 Biggest Follow-up Mistakes 

    • Not Making the call

    • Not Making enough calls.

    • Not making calls regularly

    • Waiting too long to follow up

  6. The 10 Mistakes that kill Your Deals 

    • Not Selling the solution

    • Missing Buying signals 

    • Refusing to ask the hard questions

    • Believing price will solve problems.

  7. 3 Strategies to Modernize Your Firm​

    • What you need to do to gain attention in the marketplace.

    • How can you create a service or a product based on your unique experience?

    • Investing in yourself will consistently deliver a growth mindset essential to modernizing yourself and your firm.

  8. Closing the Gap: Mastering the Sales Process for Accountants and CPAs

    • Recognize the crucial role of sales training for accountants and CPAs

    • Learn effective sales strategies tailored for accountants and CPAs

    • Avoid common pitfalls and accelerate your sales success

Videos of Recent Talks 

10 Biggest Follow up Mistakes

10 Biggest Follow up Mistakes

Play Video

Downloadable Speaker Packet 

Social Proof 

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Logos from Events

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Testimonials from Hosts and Attendees



Fabulous presentation yesterday.

Kudos to all of you.

You guys sure know your social media / CRM stuff.

Can you please provide your... PowerPoint(s), so I can share them with my partner ...?


Smart Senior Man

Steve S, CPA, Attendee

Young Lawyer

“I have had the pleasure of working alongside Marie for some time now and could not ask for a better partner. She brings incredible energy and passion, and is a proven thought leader in the industry. Her ability to captivate an audience is unmatched."

Michael Gola, BizEquity, Co-Presenter 

I met Marie four years ago when I invited Marie to do her first-ever two-hour presentation. She started nervously, but I encouraged her to be herself. That nervousness is now pure confidence. Since then, she has done multiple Presentations for our CPA members, both live and remotely.  

I must say, she presents topics that are refreshing, current and aimed to empower the CPA and accounting industry, specifically firm owners. Her presentation skills are creative, and she keeps her audience attentive and engaged. Her public speaking and presentation skills are great, and she excels at encouraging and motivating her audience.  

I have also been attending her weekly shows and podcasts for about 12 months. She brings her entrepreneurial spirit when she speaks or presents, and she has motivated me numerous times by her presentations.  

As a friend, I joke with her saying” I let that Genie out of the bottle, and there is no returning to the bottle. I spotted a diamond that just needs polishing.” 

Marie is excelling at her passion for coaching, speaking, leading, presenting, training, and mentoring. Marie was born for these roles. 

I am proud to be associated with Marie Torossian. 



Washti Bajnath, FICPA CPE Liaison, Chapter Member, and friend. 

Smiling Business Woman

Kristie Ondracek, CPA, CGMA, CAW


Marie did a wonderful job presenting “10 Biggest Follow-Up Mistakes” to the members of TXCPA Houston. As a CPA, she realized the audience's needs and used her own experiences to help attendees understand the materials and how to use the takeaways.  Her easygoing personality made it easy to listen to her and learn from her. 

Comments from audience survey –

"OUTSTANDING PRESENTATION!! I do not currently have an outside sales job, but in the future might be marketing myself for contract work and will keep her really important points in mind. I appreciate her insight, examples, and commitment to helping others grow their business. I also appreciate the servant's attitude she was a GREAT use of an hour for sure!  Thank you, Marie (and Kristie!)."

"Marie's willingness to answer all questions and share so much of her experience."

"Great content, not just some theory, but practical."

"A CPA's perspective on selling."


Subject Matter Expert 4.7                                                       Effective presenter      4.5 

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Speaker Request Form

I would be honored to speak at your next event. My customary speaking fee is $5,000+, depending on the length of the commitment. Please schedule an intro call to get started.

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