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best practices when writing Blog Posts for small businesses

Updated: Aug 12, 2023

In today's digital age, having a strong marketing presence is crucial for any business, including small businesses.

One way to establish and maintain that presence is through regularly publishing blog posts. Like this one!

In this article, we will explore why writing blog posts is important for small businesses, how to effectively write them, and where to post them for maximum visibility and engagement.

Why write blog posts

Blogging is a cost-effective and versatile marketing tool that can help businesses:

  • Establish their expertise

  • Attract and retain clients

  • Drive traffic to their website

By providing valuable insights, tips, and information on relevant topics, blog posts can help small businesses position themselves as thought leaders in their field and build trust with their audience.

Additionally, blog posts can help improve the search engine optimization (SEO) of a website, making it more likely to rank higher in search engine results.


The key to successful blog posts for small businesses is to provide valuable and relevant information to your target audience.

Since the beginning of social media, our minds have short attention spans. Therefore, the value should be clear the moment they click.

To do this, it's important to conduct research on what topics are of interest to your audience and to use a conversational tone when writing. Additionally, including images and videos can make your blog posts more engaging and shareable.

To make it easier to write blog posts, it's a good idea to plan out your content and use a content calendar to stay on track.

Where to post them

Once your blog post is written, it's important to share it on various platforms to reach the widest audience possible.

The most popular platforms for sharing blog posts are:

  • Your own website

  • LinkedIn

  • Medium.

However, it's important to remember that different platforms attract different audiences, so it's important to consider which platform will reach your target audience.

Additionally, it's important to share your blog posts on social media and to reach out to influencers in your industry to share your post as well.

The idea is for your blog posts to go viral. From there, potential customers will follow your set marketing funnel.


Writing blog posts is an effective way for small businesses to establish their expertise, attract and retain clients, and drive traffic to their websites.

By understanding why to write them, how to write them, and where to post them, businesses can create a solid blog post strategy that will help them build their online presence and drive revenue through marketing.

With the right approach and a consistent publishing schedule, businesses can establish themselves as thought leaders in their field and build trust with their audience. At the end of the day, no one will do business with you without a sense of trust.

If you are ready to take your businesses to the next level, click this link to look at our services.

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