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Email Marketing best practices for small businesses

Updated: Aug 12

Email marketing has been around for decades but it's still one of the most effective ways to reach out to potential and existing clients.

In today's digital age, email marketing is more important than ever for small businesses looking to generate revenue through marketing.

In this blog post, we will discuss how to get emails in the first place, why email marketing is so important, and the best practices for email marketing for small businesses.

How to get the emails in the first place

Email marketing is only effective if you have a list of emails to send.

The most effective ways to get emails are through lead magnets and through website forms. The idea is to receive emails from people that are interested in your services. Here are the most used methods:

  • Offer a free e-book

  • Offer a free guide

  • Offer a free consultation

While they receive value, you receive the email to follow up and complete a potential sale.

Why email marketing is so important?

Email marketing allows businesses to build relationships with potential and existing clients. It allows you to stay top of mind and provide valuable information to your audience.

Email marketing has a higher return on investment than social media advertising and even search engine advertising. When promoting on social media, everyone will see and judge your service. On the other hand, email marketing is all about the established relationship.

You are only selling to those interested in buying.

Best practices for email marketing for small businesses

When it comes to email marketing, it's important to segment your email list and personalize your emails.

Additionally, make sure to have a clear call to action and use a subject line that entices people to open the email. We all receive hundreds of emails a day. Now, do you read them all? Probably not.

Here are the best practices when creating an email marketing campaign:

  • Make it concise

  • Make it engaging

  • Make it valuable

If your email doesn't fulfill those requirements, you need to go back and fix your campaign.


Email marketing is an effective way for small businesses to generate revenue through marketing.

By getting the right emails, understanding why email marketing is so important, and following best practices, your firm can build relationships with potential and existing clients, stay top of mind, and effectively reach a large audience.

Implementing email marketing strategies is key for small businesses looking to increase revenue and grow their business.

If you are ready to take your business to the next level, click this link to look at our services.

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