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How to do Hashtag Research for small businesses

Updated: Aug 12

Hashtags have become an essential part of social media. They play a vital role in helping your small business social media presence.

Without them, your content will not be discovered. Therefore, no one will see your message.

In this post, we'll explore the importance of hashtag research for businesses, and how you can use hashtags to boost engagement and reach on your social media accounts.

Understand best practices for each social media

Each social media platform has its own set of best practices when it comes to hashtags.

For example, Twitter is known for its short, snappy hashtags, while Instagram is known for more visually appealing hashtags.

Since everyone is using hashtags, using the best practices is more important than ever. Pick hashtags that:

  • Connect with your brand

  • Are easy to rank for

  • Have room to grow

By understanding the best practices for each platform, you can make sure that your hashtags are working properly to boost your reach and engagement.

Where to find the best hashtags?

There are a number of resources you can use to find the best hashtags for your small business.

Some popular options include hashtag research tools, industry-specific hashtag lists, and even checking out what your competitors are using.

For example, you can go to a competitor and review their posts. Which hashtag do they use the most? Can you create a better piece of content than them? It's the universal rule of strategy:

  • Find your competitor

  • Locate their weakness

  • Exploit it to your advantage

By using a combination of these resources, you can find the most relevant and effective hashtags for your business.

Here is a list of research tools available for your business.

How do you implement hashtags?

Once you've found the best hashtags for your small business, it's important to implement them correctly.

This means using them consistently across all of your social media accounts and using them in a way that makes sense for your content.

For example, don't try to use completely different hashtags for each social media medium. They can be different, but they need to stay within your brand's boundaries.

For some, using them inside your caption is a great way to move forward. Like #this or #that.


Hashtag research plays a key role in helping your small business' social media presence.

By understanding best practices for each social media, finding the best hashtags, and implementing them correctly, you can boost engagement, and reach and ultimately generate more leads.

Remember to always keep an eye on your analytics and adjust your strategy as needed. Through collected data, you can optimize your strategy as needed.

If you are ready to take your business to the next level, click this link to look at our services.

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